Product designer for complex tools.
I make expert tools simple, using AI from research to prototype. Map tools for 100K Waze volunteers and banking screens for Israel's biggest bank app.
Editing Google Places in WME
Google · WazeCraft at every scale.
From a map pin to a design system. Trained in product and jewelry design at Bezalel, now designing tools for one of the world's largest mapping communities.
At Waze I design tools for one of the world's largest mapping communities, helping millions of drivers through better editing, routing and crisis response.
I work across the whole product lifecycle, from research and strategy to prototypes, testing and launch. I like messy problems, real data, rapid iteration and close work with engineers and product managers.
Experience
Education
AI in my work
A feedback agentReads the public Waze forums and turns posts into pain points, before and after launch. See it in Google Places → A vibe-coded prototypeA working cluster prototype that sold the feature. Try it in Google Places →What I do
Languages
Work with me
Looking for Senior Product Designer roles in London.
Based in Tel Aviv · EU citizen · Open to London with visa sponsorshipSelected work.
Editing Google Places in WME
Let Waze's community editors fix Google Maps places right inside the Waze Map Editor.
AI agent + vibe-coded prototype
Waze Crisis Events
Moved shelters and donation centers from a spreadsheet into the map, so drivers reach safety faster during fires, floods and other crises.
Hapoalim transaction breakdown
Helped customers understand unfamiliar credit card charges in Israel's biggest banking app. Live in the app.
MORE pension personal area
Turned a pension fund's reports into a personal area members can read: balances, expected pension, and proof that every deposit arrived.
Polygon traffic events
Let map editors draw an event's impact area on the map, even when there are no road closures, and redesigned the whole events panel.
Free up card credit
Let customers pay card charges early from their current account, so a maxed-out card works again mid-month.
Standing orders transfer
Moved every card subscription to a new card in a few taps, for cards from any issuer, in Bank Hapoalim's app.